Branding intensive for a Couple’s Therapist

Ricki Romm is a New York-based therapist whose approach is refreshingly unclinical: loving, calming, and deeply explorative. She creates a space for partners and individuals to discover themselves more fully and help them navigate the delicate balance between relationship growth and individual expression.

Though she specializes in guiding couples towards deeper connections, her approach particularly resonates with creative souls and artistic types. Many of her clients feel their lives appear successful to outsiders—and yet, they feel a disconnect between their outward achievements and their inner truths. We wanted her brand to really speak to these people by embodying a bit of edginess, playfulness, and nonconformity.

Ricki’s brand beautifully mirrors the openness and possibility present in her therapeutic approach. Her modern, distinctive logo features custom letterforms that embrace creative nonconformity while maintaining professionalism—much like her clients themselves. We crafted a color palette of calming navy, hopeful blue, and unexpected chartreuse to reflect depth, possibility, and creativity. Every design choice was made to feel intentional rather than clinical, encouraging rather than prescriptive. The result is a digital presence that feels both grounded and unique, helping Ricki connect with couples seeking a different kind of therapy experience.