Building a Website with Ease: 9 Reasons I Recommend Squarespace for Wellness Practitioners
As a wellness practitioner, your digital presence should feel as intentional and impactful as the work you do. When it comes to choosing a website platform that aligns with your work, Squarespace stands out for its thoughtful balance of beauty and functionality. Having designed countless websites for established wellness brands and creative founders, I’m here today to share why this platform resonates with holistic practitioners looking to evolve their online presence with purpose.
Note: this post contains affiliate links, designated with an asterisk*. Rest assured I only recommend services that I use for myself and my clients!
There are dozens of reputable website building platforms out there, each offering something a little different. When you’re growing your wellness practice and you’re ready for an impactful website to draw in your clients, which one should you choose?
When it comes to websites, there’s no one-size-fits-all solution. Whether you’re considering Webflow, Showit, Wix, Squarespace, or Shopify, the right choice depends on so many factors: will you take online bookings? Will you sell merchandise, or digital goods? Do you take course registrations? How much do you value design possibilities, interactive plugins, or fancy scroll effects, versus easy ongoing maintenance?
Your website should tell your story. It’s a digital home base that speaks for you, even while you sleep. And most importantly… you shouldn’t have to force your website to work for you. The best websites align with your existing practices and offerings, making it easier for you to keep doing the work that lights you up without adding any more stress or overwhelm to your already busy workload.
Just about every website that I design here at Ritual Made is built on Squarespace—and for good reason. It’s easy to manage, offers beautiful design possibilities, and has all the right capabilities. For most wellness businesses I’ve worked with, it’s the ideal choice. But is it for you? In this post, I’m going to share a few of my favorite things about Squarespace and why I think it’s a great choice for wellness practitioners.
Reason #1
Squarespace is fully customizable
Squarespace offers lots of built-in design templates which can be a great starting point. There are endless ways to customize each section on your website with content blocks, and there’s an extensive collection of bespoke fonts that are built right in. If you’re just starting out or have a limited budget, these can be really helpful for getting started.
A word to the wise: if you do choose to DIY your website, beware of the seemingly endless design possibilities. Decision paralysis is real!
Your Squarespace website can be customized without any coding knowledge. The design tools are intuitive and easy to use. But a skilled designer can elevate your website by integrating custom code. And don’t worry—even if you have no understanding of code, your designer can create pages and tools that will still be easy for you to use and manage, even without the technical know-how.
(Not to mention the strategy that will be built into your website. Designers are experts at bridging visuals with impact, meaning that a professionally designed website will flow intuitively and will be built strategically to help you meet your goals.)
Reason #2
Managing & Updating is a Breeze
Building your website is one thing, but what about once it’s done? I’ve known so many wellness practitioners who have hesitated to hire a designer to build them a custom website because they’re worried they won’t be able to easily manage it on their own.
If you don’t know code, this is understandable. But one of my absolute favorite things about Squarespace is how straightforward and easy it is for my clients to manage and use their websites entirely on their own.
If there’s one thing I think we all value as creative founders or solopreneurs—it’s ease. With Squarespace, you’ll have a website that grows and evolves with you. It’s easy to adjust your pricing, update your offerings, add a new blog post, and refresh your product images without worrying that you will accidentally break your website.
Unlike Wordpress and other platforms, you won’t have to constantly update your plugins or worry about them conflicting with each other. Most Squarespace “plug-ins” are actually just code snippets anyways, manipulating what is already native to the platform. So while you’ll always have the option of hiring your designer to handle any updates for you (I offer ongoing monthly retainer packages to returning clients for this very thing), it’s totally possible to do all of that yourself, without adding any stress or overwhelm to your already busy workload.
Reason #3
Email Integration is Easy
Social media has been throwing us so many curveballs lately, and a well-maintained email list is becoming more and more crucial. Your email list can be a core method of communication between you and your audience. More reliable and largely insulated from unpredictable shifts, it’s a wonderful way to build trust, helping your business grow and thrive.
A powerful email platform makes it easy to nurture, maintain, and grow your audience. It can help you tell a consistent story, instilling a sense of confidence and comfort in future clients. Lead magnets are an excellent way to offer free value, and you can include multiple sign-ups (including pop-ups!) throughout your Squarespace website.
With Squarespace, you can easily integrate your email platform of choice. A few offer super simple integrations that take just a click or two to set up, while others require just a teeny bit of code to drop in. (Don’t worry, it’s easy enough to manage that you don’t need to have any technical coding knowledge to do it!)
Or, if you prefer to keep your systems simple, you can use Squarespace’s built-in email marketing system, letting you manage in the same backend of your website—no additional platforms necessary.
Personally, I use and love Flodesk*. It seamlessly integrates with Squarespace and makes it easy to design and send beautiful and visually compelling emails. You can use Flodesk pop-ups and sign-up form on your Squarespace website to announce freebies, promote your lead magnet, and encourage new subscribers. (Poke around my site long enough and you’ll find a handful of ways to sign up for my own email list!)
Try Flodesk for free, then get 50% off your first year with code RITUALMADE. And if you need help designing email templates or getting your account set up, I’m happy to help.
Reason #4
Scheduling is Seamless with Acuity
If your wellness practice includes booking appointments, hosting events, or both, you’ve probably already realized how crucial a scheduling platform is. Not only can they manage your time, keep you organized, and prevent you from double-booking, they’ll give your clients an easy way to book and pay, without having to send back-and-forth emails to get all the details squared away.
Personally, I love Acuity because it’s robust and very capable—whether you’re offering 1:1 appointments, group classes, or even a class series, it does it all. It’s a great system for bodyworkers, acupuncturists, yoga teachers, therapists or design consultants alike. You can implement Acuity intake forms into your Squarespace website, making it easy to gather important information from your clients without the hassle of emailing them forms or using another separate platform.
Plus, Acuity connects directly to your own calendar system. Just connect with it your Google Calendar, iCal, or other service, and it can automatically block out things like doctor’s appointments, vacations, and more. No more double-booking yourself!
Finally, it’s built right into Squarespace, meaning you can manage your calendar and your bookings right alongside your website.
Acuity is a wonderful tool but it’s not the best choice for everyone. If you’re a yoga studio, spa, or gym, you might consider something like Momence for booking your classes.
Reason #5
Attract Aligned Clients with Blogging
Raise your hand if you’ve ever found an answer by asking Google. 👋
Blogging is a seriously powerful tool to help clients find you—and make sure they’re aligned with your brand. It’s an amazing way to share your perspective, showcase your expertise, and provide real value to people who might decide to work with you.
Squarespace makes blogging feel easy and intuitive. With fully customizable landing pages, scheduled posts, and things that give you an SEO boost like tags and category filters, it’s a practical and effective way to grow your online presence.
With a little code or the help of a skilled designer, you can even incorporate a sidebar. Think of this like a mini landing page—it’s a great place to introduce yourself, offer additional value, and encourage people to explore your website and learn more.
Reason #6
Get Paid Every Month with Memberships or Subscriptions
Many of the wellness practitioners in my circle already offer some sort of membership or subscription. Whether you do this already or not, you can use your Squarespace website to collect recurring payments for “gated content”. This could be a library of videos or even a paywalled blog. Think Substack, but built right into your website.
Gated/paywalled content is easy to set up. And the options are endless—if you can add it to your website, you can offer it as a subscription!
It’s also ideal if you don’t want to charge for something, but want to offer free subscriber-only access. For example, I offer a free library of Squarespace video tutorials to all my website clients. I don’t charge for this, but it’s something I don’t make available to everyone. You could offer certain types of content only to folks on your email list, for example. (What a great incentive to grow your list!)
On Squarespace, you can offer memberships or subscriptions for things like…
a library of yoga classes
guided audio meditations
downloadable meal plans
private podcast series
premium blog content
video tutorials
and lots, lots more.
Reason #7
Expand Your Offerings with an Online Shop
You don’t need to be a big operation to have a powerful online shop. Even service providers can make a lasting impact with your brand by selling physical and digital products. Squarespace offers a number of different options for e-commerce, with various product types that have slightly different setup and features.
One of the most popular among wellness practitioners is for services. Now, if your entire business is based on appointments (think acupuncture, physical therapy, herbal consults, design consults, etc…) you might want to use a more robust system like Acuity. But if your services are more low-volume—just a few private yoga sessions each month, for example—it’s easy to set them up as a Squarespace product. You can also take registrations for things like retreats, multi-day intensives, or group trips.
Another popular item in online shops for wellness practitioners is digital products. These are downloadable items that are emailed to your customers after they purchase, and they are an excellent way to share your knowledge and expertise. The most common type is a PDF guide. Here’s some examples of what that might look like:
a Family Meal Planning Guide, with a calendar template, worksheets, and recipe ideas
a copywriting workbook to offer prompts for writing your website’s home page, about page, services page, and more
a guide to improving your handstand with 10 progressive yoga sequences to practice weekly (you can even include links to video content)
a seasonal Ayurvedic recipe booklet
Though a PDF is the most common type of digital product, you can deliver just about any kind of digital file, including audio or video files.
Lastly, there’s physical products. The traditional way to offer physical products is to keep an inventory on hand and ship out as the orders come in. If you already have a brick-and-mortar store this can be a good way to supplement your sales, but if it’s not already a focus of your business it can also add a lot to your workload.
For wellness practitioners who offer branded merch like stickers, tote bags, tshirts, hats, etc, I recommend a print-on-demand service like Printful*. There’s a couple reasons why I really love this: for one, they have a great selection of merchandise, including some really cozy organic cotton tees. And two, it integrates directly into your Squarespace shop, so once you design the product on Printful it will automatically publish on your website. When an order comes in, you do exactly nothing: the item will be printed then shipped directly to your client, and all you have to do is sit back and get paid!
Reason #8
Optimize Your Impact with Powerful Analytics
Squarespace has excellent in-depth analytic tools built right in. When you launch your website, you won’t have to question if and how it’s working for you—you’ll get access to detailed insights to understand where people are coming from and how they’re finding you. You’ll get basic demographics on the kinds of people visiting your site and even how they’re interacting with your content.
Here’s a peek into the data you’ll have access to. And if you connect your website to Google Search Console (there are prompts in Squarespace’s Analytics tab to help you handle this easily), you’ll get even more.
Traffic Overview: Page views, unique visitors, traffic sources, device types
Site Content: Popular pages and site search terms
Sales Metrics: Revenue, product performance, conversion rates, and abandoned cart recovery
Audience Insights: Visitor location and activity by time of day
Marketing Metrics: Email campaign performance (if you’re on Squarespace’s built in email platform) and social media traffic
SEO Analytics: Search engine queries and backlinks
Reason #9
Support is Available Whenever You Need It
If you find yourself stuck, Squarespace is there to help. They offer a Help Center with articles and comprehensive guides to help you learn the ropes and manage your site. You’ll also find an active support forum to get help from other Squarespace users and experts. And finally, you can sign up for a regularly scheduled webinar for walkthroughs and even more in-depth support.
Psssst—Ritual Made clients get access to my extensive private Squarespace tutorial library. This gives you access to a catalog of all the basic tasks you’ll need to understand in order to manage and even update your Squarespace site with ease. I want to make sure you feel supported even after your website has been designed and delivered!
Build Your Wellness Brand with Squarespace
You are the core of your business. You’re busy. You wear every hat and handle every problem. Your website needs to be easy to use and maintain. It should serve as a home for your brand, allowing you to stay grounded, organized, and focused on what really matters.
If you’re looking for a website building platform for your wellness business, Squarespace is a strong choice. You can easily align their tools with your existing practices and services. Their fully customizable design system allows for beautiful bespoke websites that are incredibly functional. Your website won’t just look pretty, it will work for you. Squarespace’s easy blogging, seamless integrations, and strong analytics give your wellness brand the support it needs to thrive with intention.
Every wellness business is unique, with its own offerings, goals, and audience. If you’re considering a new website and are wondering whether Squarespace is the right choice for your wellness practice, reach out. I’m always here to chat.
Quick Links to Resources mentioned in this article:
Flodesk* — the same platform I use to create beautifully branded email marketing. Use this link to try it free for month, then get 50% off your first year.
Acuity — my go-to recommendation for most wellness practitioners who want to take appointments and integrate a scheduling system onto their website.
Momence — easy booking software for yoga studios, spas, and gyms.
Printful* — on-demand custom merch like tshirts, hats, stickers, and more.
Squarespace Help — visit the Help Center, ask questions on the support forum, or sign up for a webinar.
* denotes affiliate link
Join the Conversation
Wondering if Squarespace is right for you? What website platform do you use and what do you love about it? Join the conversation by leaving your questions and reflections below!
